Joanne’s Chem-Dry of NJ serves Toms River and nearby communities. We provide carpet cleaning as well as professional rug cleaning to restore color and beauty to area rugs and fine textiles. Watch our video above or continue reading for our recommendation on scheduling rug cleaning:


In the short video above, we answer the question, “How often should I clean my area rugs? To answer that, we must understand what abrasive dirt really is, and how it affects your rugs.

The video features a magnified image of sandpaper. You can easily see the sharp edges that act as cutting tools. You then see a picture of magnified common sand and again, you can see the sharp edges on each grain. Sand is largely made of silica and silica is what they make glass out of. You could think of sand as tiny little pieces of broken glass.

When you walk across your rugs, you put your full body weight on these sharp edges, and that results in damage and wear to your rugs. The sharp edges literally dig into and cut the fibers. Remember, wool is just hair, so it’s soft and easy to cut.

Rugs can last hundreds of years but not if they’re exposed to this kind of wear. But there’s something that actually makes this problem even worse. One of the really great things about wool is that it hides dirt so well. This is because of the way the fibers are made.

As you can see in the video, the surface of the fiber has these little ridges, almost like scales on a fish. Each one of these scales provides a place for dirt to hide.

Now, in one way, that’s good because even if your rug has some dirt in it, it won’t look like it. Wool is excellent at hiding dirt, and that’s one of the reasons it’s such a perfect material for rugs.

The problem occurs when people that own rugs wait until the rugs look dirty before they bring them in for a good cleaning. By the time a wool rug looks dirty, it can have almost unbelievable amounts of abrasive dirt on it, and that leads to damage to the fibers of the rug. Once this damage occurs, it can’t be undone.

As more and more dirt pile penetrates the fibers, it leads to a loss of color and vibrancy, making a rug look dull and lifeless. This process happens gradually, so many times, people don’t notice.

In the video, you can see how a rug looks flat and dull with very little color prior to the wash, and look at how vibrant the colors are after washing. Proper washing removes the abrasive dirt and restores the shine the natural wool has.

That’s why most rugs should be washed every 1-3 years depending on: how good the rug is, how much traffic the rug gets and whether or not the rug is properly vacuumed.

If it’s been too long since your rug’s last bath, call (732) 244-8080 and let us restore the beauty your rug was meant to have. Call with questions as well! We’ll be happy to help you with no obligation. And be sure to let us know if you like this video in the comments below.